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TALENTS MANAGEMENT Gab Bois
Caroline Cutaia
Pauline Loctin

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           GAB BOIS
Gab Bois’ work is interested in revealing the surreal quality of everyday objects, notably food, technology and fashion. Influenced by childhood experiences of playing pretend, she brings a distinct element of fantasy to her body of bizarre tableaux and whimsical props. Her unique visual language, informed by design, fashion, pop culture and advertising, approaches the mundane with a sharp sense of humor. Having truly grown up in the selfie era, self-representation is a recurring theme in Gab Bois’ work, inciting a sense of closeness and relatability from her audience. It is with this particular intimacy that she transports us to a world of her own in which cocktail dresses are made out of scrabble tiles and clam shells can double as pocket mirrors. Her work is a place where the double entendre of hyperrealism and the commonness of the familiar object happily coexist.

Through her imagery, the artist challenges the viewer to question what they are seeing while at the same time modifying their perception of reality. Having a deep interest in paradox, Bois positions her work at the intersection of reality and simulation, futurism and nostalgia, affect and object. With a practice focusing on photography, video direction and object design, Bois has her foot in many doors. While versatile in mediums and disciplines, her body of work is tied together by a distinct thread of recurring themes and subjects. Self-taught on all fronts, Bois’ curiosity and passion for bringing concepts to reality is what keeps her practice ever-evolving. Gab Bois cherche à révéler le surréel dans le quotidien. Inspirée par une enfance passée à jouer à faire semblant, elle imprègne son travail d'éléments fantaisistes et de tableaux bizarres. Son langage visuel unique, influencé par le design, la mode, la culture pop et la publicité, aborde le banal avec un sens aigu de l'humour. Ayant grandi à l'ère du selfie, l'autoreprésentation est un thème récurrent dans son travail, incitant à la relativité et à la proximité avec son public. C'est à travers cette intimité qu'elle nous transporte dans un monde qui lui est propre - dans lequel des robes de cocktail sont confectionnées à partir de pièces de Scrabble et des coquillages peuvent servir de miroirs de poche, un endroit où le double sens de l'hyperréalisme et la banalité du familier coexistent de manière ludique. 
 
À travers ses images, l'artiste incite les spectateurs à s'interroger sur ce qu'ils voient tout en cherchant à modifier leur perception de la réalité. Poussée par sa propre fascination pour les paradoxes, Gab Bois positionne habilement son travail à l'intersection de la réalité et de la simulation, du futurisme et de la nostalgie, de l'affect et de l'objet.
Gab Bois - Samaritaine Paris
Retail artistic installation and creative direction for the 360 media campaign
Gab Bois - Holt Renfrew O’Gilvy
Creative direction for the Holiday Dinner Party
Gab Bois - Sarah Ellison
Creative Direction and video production
Gab Bois - The Modern house magazine
Creative Direction and photography
Gab Bois - Palm Heigts x Office Magazine
Creative Direction and photography
Gab Bois - Adidas Originals
Artistic sculpture and media campaign for Adidas Confirmed App

Gab Bois - Sweetgreen
Creative Direction and photography
Gab Bois - Hendricks Gin
Creative Direction and video production
Gab Bois - Cava
Creative Direction and photography
Gab Bois - Marc Jacobs
Creative Direction and photography
Gab Bois - Adidas Originals
Artistic sculpture and media campaign for Adidas Confirmed App
Gab Bois - WSA Waterfront x GQ creators award
Artistic installations
Gab Bois - Marc Jacobs
Creative Direction and photography
Gab Bois - Mercedes
Creative Direction and photography
Gab Bois - Yoox
Creative Direction and photography
Gab Bois - Elements de base
Creative Direction and photography
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