TALENTS MANAGEMENT
Aria Sene
Caroline Cutaia
Gab Bois
Julie Mallet
Pauline Loctin
CLIENTS
Information
For the first campaign, she created a series of visuals highlighting some of Away’s hero silhouettes in unexpected ways: from a three-seater sofa built entirely from stacked suitcases, to a hidden mini-bar tucked inside the brand’s beloved aluminum case, and a laptop set within a mini hard-shell carry-on. Each concept reimagined Away’s luggage in unconventional, functional forms, and the campaign was featured across all of the brand’s digital platforms and social channels.
For a second collaboration, Away invited Gab to take the partnership into the streets of New York with an oversized, surrealist XXL suitcase. Conceiving the concept, design, and production of the object, she brought it to life through a playful photo and video campaign filmed as the suitcase roamed through Soho.
By using scale and a disorienting everyday object, the activation hijacked attention in public space, captured spontaneous reactions from passersby, and transformed those moments into the core visual language of the campaign.
dop & editor @jameskolsby
fist ad & project manager @arianamolly
starring john weigand, engjellushe & @lauraruthbunny
casting director @stellatompkins_
stylist @saint_____rita
hmua @olhaostapchuk
first ac @davidweindorf
b-cam @gusselsprout
c-cam @not_your_bully
sound @homy.studio
graphics @dadbelmont
production @studiobutch
agency @fatch_agency
gab bois team design lead @chegwake
gab bois team project coordination @morganelemieux