TALENTS MANAGEMENT
Gab Bois
Caroline Cutaia
Pauline Loctin
Julie Mallet
CLIENTS
Information
TALENTS MANAGEMENT
Gab Bois
Caroline Cutaia
Pauline Loctin
Julie Mallet
CLIENTS
Information
Drawing on the visual codes of grocery stores, she designed a Graza-branded oil fountain that serves different kinds of Graza olive oil instead of sodas, transforming a familiar object into an unexpected tasting station. Gab Bois developed the campaign concept, produced the art direction elements, and directed the video.
The result is a crisp, humorous campaign that hijacks attention, turns a simple olive oil tasting into a shareable brand moment, and firmly anchors Graza in a bold, unconventional food and lifestyle culture.
DOP Bruno Aïello-Destombes